Nick Grimshaw Claims Job At BBC Radio 1 Was To Lose Listeners | Music News
X-Factor judge and BBC Radio 1 presenter Nick Grimshaw was told to lose listeners as part of his job when he took on the new role as the breakfast presenter, he recently told Metro. The listening figures for the breakfast show have dropped to their lowest ever since 2013, and apparently that was all part of the plan. Grimshaw said, “we’ve lost older listeners and that was the job, it sounds like a weird thing to say but, basically, the BBC Trust pays this money to Radio 1 every year to appeal to 15 to 29 year-olds“.
Grimshaw added that, “it does feel weird if I think about the fact that I’m older than that but I rarely do. When I was young I looked up to people like Chris Evans. It’s not like I pretend to be in my 20s. That would be weird. I just sort of am myself and if it works, it works. And if it doesn’t, it doesn’t“.
The BBC Radio 1 Breakfast show presenter is going onto to bigger things this year by judging on this year’s X-Factor, it’s highly doubtful that dropped figures on his radio show is stopping him from sleeping at nights. Also more importantly, who listened to the radio in the mornings at 15?