Since its launch in 2018, the men’s clothing brand Ahluwalia has become one of the great favorites of the fashion public and its designer Priya Ahluwalia has also been crowned among the favorite of the crown. She is indeed the winner of the Queen Elizabeth II Awards For British Design 2021.
The annual award, now in its fourth year, was presented to the young designer by the Queen’s daughter-in-law, Sophie – the Countess of Wessex – at a virtual event at London Fashion Week on February 12. According to reports, Ahluwalia received the trophy in recognition of her work as a “young champion of sustainability and diversity”.
The Queen Elizabeth II Award for British Design recognizes “the role the fashion industry plays in society and diplomacy and the movement of young designers that are both talented and making a difference to society through either sustainable practices or community engagement“, said the British Fashion Council in a press statement. In that same press statement, the British Fashion Council called Ahluwalia a “progressive thinking leader and agent for change”.
According to CNN, the young designer launched her brand in 2018 after attracting attention with her photo book Sweet Lassi. Based on the report, the book chronicles her “eye-opening travels” to Nigeria and India, where she witnessed the scale of the second-hand clothing industry and the amount of garment waste generated by consumers.
You can find some of the designer’s creations below.