International fashion designer Mery Racauchi has made her debut in the pop world with her new single “At 11:11” along with its newly released accompanying music video. Having grossed over 30,000 views on Youtube alreader, Racauchi’s very first music video has definitely made an impact sofar. Her Argentinian upbringing, design experience and unique approach to music, surely separate her from the rest of the striving pop stars.
Directed by Ezequiel Briffs, the video for “At 11:11” is the perfect balance of emotion, cinematography, lust and love. As magical things occur during 11:11, the Romanian singer does an amazing job infusing her east coast influence, into a modern day love story turned sour. You will see Racauchi head over heels for her on camera love interest. By the end of the video, she is left heartbroken when the clock strikes 11:11.
As the New York Time Square scenery creates a magical vibe, this Argentinian pop star, on camera charisma is most impressive. Her fiery pink braids pop like a unicorn running through a rainbow. You will hear her harmonizing about broken promises and not getting what she deserves.
Some lyrics that stand out the most on this release are “I should have known you were bad news from the day you broke your promises, I can’t stop falling for it”. These words flow over the electric poppy beat, like fireworks on the Fourth of July. As a fashion designer and now a recording artist, everything Racauchi seems to turns to gold.
Watch the video for “At 11:11” below.