Stormzy Partners With Adidas To Enhance Football Diversity With #Merky FC

UK rap and grime musician Stormzy and Adidas Football have today announced the creation of #Merky FC, a careers program dedicated to promoting and protecting diversity representation in the football business.

Stormzy, who is set to release his third studio album “This Is What I Mean” on November 25, has several non-music projects, including #Merky books, a publishing label that provides a platform for both established and emerging Black authors. Big Mikey also has his #Merky Foundation, which helps Black kids attend the University of Cambridge, one of the most prominent schools in the United Kingdom, each year.

Having said that, Stormzy’s latest project will see the lifelong Manchester United supporter enter the world of football with #Merky FC. To change the game, Adidas and ten industry-leading brands will offer job internships within their businesses and access to UK-based football career options and mentoring.

While #Merky FC is open to everybody, applications from people aged 18-24 who identify as Black or of mixed Black backgrounds are especially encouraged.

The new football effort was announced following research commissioned by Adidas in cooperation with FARE Network. It has been shown that just 6.7% of senior positions in football are held by someone who identifies as Black or of mixed Black background.

Furthermore, it has been shown that while 64% of Black British young people aspire to be professional footballers, only 0.012% will make it to the Premier League.

Here are some pictures from the Stormzy x Adidas #Merky FC launch.

Watch the very inspiring launch video here!


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