Taylor Swift’s music video views are higher than most network TV ratings, according to New Nielsen research, commissioned by Vevo. The research has shown that music videos from artists like Swift regularly draw equal, if not bigger, audiences than most network TV shows in the US.
For example, when “Bad Blood” music video dropped, 18 million US viewers watched her catalogue of videos. That is an audience only surpassed by one show, NCIS: Los Angeles. It is not just Taylor Swift who draws TV-sized audiences.
In the week of “Hotline Bling”, almost 6 million US viewers watched Drake’s videos, beating a number of hit TV shows. Last year, in the week of “B**ch Better Have My Money”, Rihanna’s videos were also watched by close to 6 million US viewers.
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