Versace has transported us to the crystal clear waters and blue skies of Liguria with their new collection ‘La Vacanza‘. As the brand specifies, the collection is a men and women’s beach clothing and accessories collection encapsulating summertime feelings, from swimsuits to beach towels.
Shot in Italia by Camille Summers-Valli, the campaign for ‘La Vacanza’ transports us to a Mediterranean landscape, which makes us want to go on vacation.
“With this shoot I wanted to create something fun that captures the spirit of a vacation. We all miss travel. We miss the excitement of being somewhere different, of meeting with friends and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summertime feeling of endless possibilities”, said Donatella Versace about the ‘La Vacanza’ shoot.
With blue skies, coastlines and clear water, the collection highlights the glamor of the outfits. From swimwear to silk shirts, ‘La Vacanza’ has everything you need to go on a holiday trip. You can find beach essentials like towels, dresses, and even a studded travel mug.
Recently Donatella shared that blue is her favorite color because it represents freedom to her. We can see that here, with much more of blue being represented in this collection. The entire collection mixes the Versace brand’s iconic motif with ocean-themed patterns.
To accompany the collection, a light-hearted video has also been published by the brand. In this one, we can see models sharing how they spent their respective summers, with flashbacks that show us things very different from those told.
The collection is now available online on the Versace website. You can take a look at some of the looks below: