Eminem stunned the entire world when over the weekend he unexpectedly and with no promotion released his tenth studio album Kamikaze. And just days after dropping his controversial album , Eminem takes his critics head on in the brand new video for “Fall”.
“Everybody’s been telling me what they think about me for the last few months,” he raps on the Justin Vernon-assisted song. “Maybe it’s time I tell them what I think about them.”
Addressing the criticism he got for his last album Revival, the video opens with Em being bombarded with notifications from news publications negatively commenting on his last efforts while driving with Royce Da 5’9″.
Dashing his phone to the floor, demons start emerging from the tech devices in the form of black smoke and chase Em through buildings and streets as he takes shots at every rapper in the game bar a few.
The demons eventually get to grips with his body, prompting him to jump out of a window, casually landing on his feet looking possessed before walking over a Revival CD.