Gary Numan has just unveiled the music vide for the first single “My Name Is Ruin” from his upcoming album Savage out on September 15. Savage will serve as the 22nd album released from this artist.
Speaking about the new album, the British artist said, “is an album with a narrative that’s set in an apocalyptic, post-global warming Earth in the not-too-distant future. There is no technology left and most of the planet has turned to a desolate desert wasteland. Food is scarce, water even more so and human kindness and decency are just a dim and distant memory“.
The video was directed by Chris Corner, with Gary and his daughter Persia starring in the music video that was set in an apocalyptic desert. Watch the video below.