UK department store John Lewis announces the Christmas season with their annual tradition – a heart-warming TV advert. This year the ad features little boy Joe and a friendly monster Moz, hiding under the kid’s bed.
Moz the monster is snoring too loud and doesn’t let Joe to sleep. After a while, they become friends and spend the nights playing games and having fun. However, lack of sleep leads to Joe being too tired at school and struggling to stay awake even while playing football.
For Christmas, Joe receives a gift from Moz – a beautiful night light, which makes the monster disappear and lets the boy sleep. When it seems that their friendship might be over, in the last moment of the video, Joe turns off the light and realizes that he can wake his new friend up anytime.
The ad was created by an Oscar-winning French filmmaker Michel Gondry who also directed the movie Eternal Sunshine of the Spotless Mind, and has collaborated with such musicians as Björk, Radiohead, Daft Punk and The White Stripes.
Part of the John Lewis Christmas adverts’ magic is created by the background music. The soundtrack for this year’s ad is “Golden Slumbers”, performed by Elbow, but originally created by The Beatles.
Another interesting fact about the cast is that the leading role of boy Joe is shared by two seven-year-old twins Ethan and Tobias, who both appear in different scenes.
This year’s John Lewis Christmas campaign cost £7 million, and the retailer has also launched a website where everybody can create their own monster, play with it and even take a selfie together. Also Moz’s merchandise, including a toy, a book, slippers and clothes can now be bought in stores.
Watch the advert here and prepare your mood for Christmas: