After the accusations concerning the advertising policy that Mark Zuckerberg has allowed on Facebook, another social platform is running for cover. Twitter‘s CEO Jack Dorsey has recently announced that he will ban all the political advertising present on his website. The policy comes into effect on November 22.
This choice is finalized to protect forthcoming elections in the UK, Europe and US from any undue influence. After the announcement, Jack Dorsey focused on explaining his decision, in a veiled response to the political scandal that hit one of its main competitors, Facebook.
Indeed, Mark Zuckerberg’s social network, which is paying a £500,000 fine over the Cabridge Analytica scandal, has faced strong accusations as its advertising policy was allowing political figures to spread untrustworthy news that could influence possible voters.
As Jack Dorsey has explained in one of his latest tweets: “A political message earns reach when people decide to follow an account or retweet. Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money“.
Now, these words are increasing the pressure on Facebook, as they were tweeted right after the facebook scandal was spreading on internet. Zuckerberg has felt personally attacked and seemingly responded to Twitter’s CEO, pointing out that political adverts were “less than 0.5% of our revenue next year”.
The fact remains that, apart from this fiery debate, advertising policies will finally change the way information is received.