Confirmed by Google, mega video streaming platform YouTube is aiming to take on the music streaming giants of Spotify, Tidal, and Apple Music with its brand new music streaming service YouTube Music, launching next week.
Set to launch May 22, the service will be a revamped version of YouTube Red and work on a ‘freemium’ basis. Just like competitor Spotify, users will be able to choose between either a free with ads version or go ad-less for $9.99 a month. There is also the YouTube Premium option which will set you back $11.99 per month but hosts exclusive video content on top.
YouTube Music comes with “a reimagined mobile app” and a new desktop player, both of which are designed specifically for music consumption. The service launches initially in the U.S., Australia, New Zealand, Mexico, and South Korea. A further 14 countries will join “in the coming weeks” including the United Kingdom.
Elias Roman, a product manager for YouTube Music, emphasised YouTube’s “tremendous catalogue of remixes, live performances, covers and music videos that you can’t find anywhere else – all simply organised and personalised”.
The new service promises the chance to stream millions of tracks alongside YouTube’s vast catalog of rarities and remixes uploaded by users. Subscribers will also be able to access personalised playlists based on their streaming history just like Spotify’s Discover Weekly function.
It is believed that YouTube Music will eventually replace Google Play Music, which is to be fazed out by the company however there are doubts among many on whether it will be the giant killer that it is being geared up to like Google Play has failed to be.