Lana Del Rey has announced a double music video release for “F**k It I Love You” and “The Greatest”, two new songs from her upcoming album Norman F**king Rockwell. The video is due on Thursday, 22 August.
The singer shared a minute-long teaser on Twitter and wrote: “Man I’m pretty excited for my first video from NFR to come out on thursday, it’s for two songs- fuck it I love you! and the greatest. Shot by rich lee”.
The clip previews a classic Lana Del Rey video with blurry filters and subdued colours. It shows the vocalist taking a solo yacht trip and pouring drinks in a bar. She sings “The culture is lit and if this is it / I had a ball but I guess that I’m burned out after all”.
Watch the teaser here:
The music video was created by Rich Lee, who directed the visuals for Lana’s earlier songs, including “Lust For Life”, “Love” and “White Mustang”. The two new tracks were co-produced by the singer’s long-time collaborator Jack Antonoff. He also helped Lana write “Looking For America”, a song inspired by the recent mass shootings in El Paso and Dayton and released earlier this month.
Norman F**king Rockwell, Lana’s sixth studio album, is due for release on August 30. The vocalist has also confirmed the details of her North American tour starting in September, and will be returning to the UK for a stadium tour in 2020.