Shookrah – Notions | Music Video


Irish future-soul five-piece Shookrah have shared a video for their recent song “Notions”. The infectious genre-bending track about dysfunctional relationships previews the group’s forthcoming self-titled debut album.


Shookrah, a future-soul collective based in Cork, Munster, are Senita Appiakorang (lead vocals), Emmet O’Riabhaigh (drums), Daniel Coughlan (guitar), Diarmait Mac Carthaigh (keyboard) and Brian Dunlea (bass guitar).


The band influenced by the likes of Hiatus, Kaiyote and Anderson Paak blend neo-soul with early R&B to achieve what they call “future-soul”.


Their distinctive sound, often likened to a cross between Solange, Flying Lotus and Thundercat, quickly attracted critic’s and Shookrah was named Best Act of 2017 and 50 People to Watch in 2018 by The Irish Times.


The group also accompanied Frank Ocean on his Irish tour and played many festivals, including Body & Soul Festival, Electric Picnic and Quarter Block Party.


Now, the band is sharing visuals for their song “Notions”, which explores the theme of being in a dysfunctional relationship. The clip directed by drummer Emmet O’Riabhaigh and featuring vocalist Senita Appiakorang captures perfectly the message of the track.


Speaking about the video, O’Riabhaigh said, “We wanted to shoot something really simple and still with nice moody lighting so we decided to go with two Senitas in what looks like a lovers’ tiff. We shot it over the course of a day in the Bodega bar in Cork, and had Senita’s sister Yesunia to stand in for some of the shots, with the whole band helping out on the set”.


“The song is a reflection and address to a past lover”, the singer explained. “It felt appropriate to play my double, and kind of centre the sentiment of the song on the delusions we all create for ourselves in fractured relationships, that allow us to prolong its dysfunction”.


Watch the video for “Notions” here:




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